The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Long Lasting Ideas

APRIL 5, 2016

In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky. Continue reading Millennials ARE worth the effort for community banks.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

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The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. An article in the May 11 edition of The Wall Street Journal caught our eye last week.

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Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks.

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Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Continue reading Weathering the storms of hurricanes and bank fraud. at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

MAY 5, 2016

Community banks in Massachusetts & Tennessee do good and reap unexpected rewards. At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. But as American Banker reported a couple of weeks ago, a bank in Brockton, Mass.,

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Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

JANUARY 16, 2018

It was somehow fitting days after the Advent calendar’s Feast of the Epiphany, that I had something of an epiphany myself about information, community bank marketing and the power of information. at Bank Marketing Strategy + Ideas. My first response was, “How did they know that?”,

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Long Lasting Ideas

JANUARY 12, 2018

The important question is how should traditional community banks respond? Continue reading Not everyone is smiling about the new players in banking. at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season.

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Long Lasting Ideas

OCTOBER 27, 2017

Perhaps one of the best movies about community banking is Frank Capra’s It’s A Wonderful Life, starring Jimmy Stewart, Lionel Barrymore and Donna Reed, a 1946 film that is a holiday classic. at Bank Marketing Strategy + Ideas. You all remember the movie.

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Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

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Long Lasting Ideas

MARCH 3, 2016

FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan. at Bank Marketing Strategy + Ideas. Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success. It’s business.”.

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Long Lasting Ideas

APRIL 19, 2017

We found an off-the-beaten-path business story a couple of weeks ago that struck a chord, especially with graduation and a whole multitude of college graduates about to flood the job market. Community banks may be searching for talented young minds and good hearts to build for the future. at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

OCTOBER 7, 2016

In marketing community banks and credit unions, one of the critical components of the mission is to pair customers with the right product. at Bank Marketing Strategy + Ideas. Continue reading Fitting a sumo wrestler into a clown car!

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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ForwardBanker

MARCH 1, 2016

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

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Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Nearly 8,000 people turn 65 daily in the United States. Estate Planning.

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Long Lasting Ideas

AUGUST 15, 2018

After all, the actions by then – FDIC Chairman Martin Gruenberg to jump start the creation of new institutions – slashing the period of microscopic regulatory scrutiny for new bank ventures from eight months to three – came at a time when some on Capitol Hill wanted to expand the reach of Dodd-Frank.

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The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

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The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. Where should they start?

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The Financial Brand

MAY 22, 2017

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

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South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. This effort looks like more multicultural events, targeted education, and tailored products for both banks.

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The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Long Lasting Ideas

MAY 17, 2018

And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online media that’s unflattering, some of journalism’s tried and true practices can help banks craft their brand. Continue reading Yes, bank marketers can learn something from reporters.

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Long Lasting Ideas

SEPTEMBER 13, 2017

Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Put simply, farm-to-table – or farm-to-fork, is the idea that local restaurateurs fill their menus with items grown or raised by local farmers, or caught by local anglers.

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Independent Banker

DECEMBER 28, 2015

Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. You’ve got to do something to set yourself apart from regional banks,” he offers. “It

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