South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195

Marketing Data social media Groups 195

PYMNTS

MARCH 10, 2020

What instant lending innovation have shoppers fallen in love with? For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). Here’s a hint: We’ll tell you now … and you can thank us later. It’s a bona fide phenomenon.

Case Study 135

Case Study Retail Millennials Branding 135

Celent Banking

MARCH 16, 2015

The conference was well attended, with broad representation from all institution sizes and markets. Smaller institutions are finding it hard to overcome some of the barriers of resources and marketing that arise as the competitive landscape broadens. Presentations focused on targeted marketing for “moneyhawks” , new P2P models (e.g.

Conference 100

Conference Retail Community Community Bank 100

Fintech Labs Insights

AUGUST 16, 2016

Early this summer, we started reviewing applications from companies excited to present their latest fintech tools, technologies, APIs, platforms, case studies, and tutorials at FinDEVr Silicon Valley 2016. BBVA’s API Market helps developers access and build on core banking services for the digital ecosystem.

Analytics 12

Analytics Data Fintech Case Study 12