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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Some marketplaces are finding innovation in this space easier than others. About The Playbook.

Marketing 132
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. The Approach. Then we present an outside industry (automotive, retail, etc.)

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How GDPR Is Testing The Homesharing Market

PYMNTS

As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. Around the Payments and the Platform Economy.

Marketing 179
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Why AI Could Be Fashion Rental Platforms’ Next Big Thing

PYMNTS

While many of these customers belong to the millennial and Gen Z age groups, and prefer to communicate via text or Messenger, companies in the sharing economy still need to maintain familiar channels, like contact lines, to satisfy older customers. How FashionPass is Innovating Clothing Rentals. About the Playbook.

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‘Buy Now, Pay Later’ Goes Big

PYMNTS

What instant lending innovation have shoppers fallen in love with? For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). Here’s a hint: We’ll tell you now … and you can thank us later. It’s a bona fide phenomenon.

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Keeping Online Counterfeits Off Luxury Marketplaces

PYMNTS

Such authentication checks must be quick as customers, especially millennials and members of Gen Z, have come to expect seamless transactions and fast delivery. Millennials and Gen Z are driving the growth of the secondhand market and eCommerce, generally.

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