PYMNTS

AUGUST 23, 2019

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

Millennials 165

Millennials Trends Meeting social media 165

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Some marketplaces are finding innovation in this space easier than others. About The Playbook.

Marketing 132

Marketing Millennials social media Case Study 132

Perficient

FEBRUARY 18, 2021

That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. The Approach. Then we present an outside industry (automotive, retail, etc.)

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

APRIL 24, 2019

As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. Around the Payments and the Platform Economy.

Marketing 179

Marketing Regulation Case Study Security 179

PYMNTS

MAY 23, 2019

While many of these customers belong to the millennial and Gen Z age groups, and prefer to communicate via text or Messenger, companies in the sharing economy still need to maintain familiar channels, like contact lines, to satisfy older customers. How FashionPass is Innovating Clothing Rentals. About the Playbook.

Case Study 157

Case Study Innovation Regulation Millennials 157

PYMNTS

MARCH 10, 2020

What instant lending innovation have shoppers fallen in love with? For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). Here’s a hint: We’ll tell you now … and you can thank us later. It’s a bona fide phenomenon.

Case Study 135

Case Study Retail Millennials Branding 135

PYMNTS

SEPTEMBER 20, 2019

Such authentication checks must be quick as customers, especially millennials and members of Gen Z, have come to expect seamless transactions and fast delivery. Millennials and Gen Z are driving the growth of the secondhand market and eCommerce, generally.

Online 118

Online Millennials Community Fraud 118