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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. Then we present an outside industry (automotive, retail, etc.)

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‘Buy Now, Pay Later’ Goes Big

PYMNTS

Consumers love the delayed payment options and so do retailers, but the BNPL players themselves are loving their business model, too. The IOU apps are reporting that average order value is typically higher, and checkout conversions surge 30 percent for retailers using BNPL. It’s a bona fide phenomenon. Bigger Orders, More Conversions.

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Thoughts from American Banker Retail Banking Conference 2015

Celent Banking

This last week the American Banker Retail Banking Conference 2015 was going on in Austin, TX. The conference was well attended, with broad representation from all institution sizes and markets. Presentations focused on targeted marketing for “moneyhawks” , new P2P models (e.g. Home Depot was an interesting case study.

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Keeping Online Counterfeits Off Luxury Marketplaces

PYMNTS

Such authentication checks must be quick as customers, especially millennials and members of Gen Z, have come to expect seamless transactions and fast delivery. Millennials and Gen Z are driving the growth of the secondhand market and eCommerce, generally.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195
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First Wave of FinDEVr Silicon Valley Presenters Revealed

Fintech Labs Insights

Early this summer, we started reviewing applications from companies excited to present their latest fintech tools, technologies, APIs, platforms, case studies, and tutorials at FinDEVr Silicon Valley 2016. BBVA’s API Market helps developers access and build on core banking services for the digital ecosystem.