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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News.

Branding 123
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Macy’s Rolls Out Mobile Checkout

PYMNTS

The technology, which is powered by the retailer’s mobile app, is expected to be deployed to all of Macy’s full-line stores by the end of the year, CNBC reported. The retailer has already tested the technology at a store in New Jersey. Macy’s heritage isn’t going to be enough to guarantee success.”.

Mobile 143
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How Five Retailers Are Catering To Smartphone Shoppers

PYMNTS

For shoppers who rely on smartphones, the “face” of the modern retailer is becoming its mobile website and app. Retailers from Kroger to Starbucks , as well as Shell , Dollar General and Macy’s , are rolling out their own mobile apps with smartphone-based payment options to meet the needs of the connected consumer.

Retail 130
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Retail Pulse: The Price Must Be Right

PYMNTS

It’s been a week of experimentation in retail, with many big names opening new types of stores to — as the saying goes — see what sticks. It seems more likely that these brands will uncover their key rather than some universal master retail key that can solve the brick-and-mortar challenge across the board.

Retail 100
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Retail Pulse: The North Face To Open NYC Location; Walgreens To Shutter 200 Stores

PYMNTS

Outdoor apparel retailers are reinventing their brick-and-mortar spaces to connect with customers by making stores into destinations that offer experiences. In the updated retail space, the company said, customers will “immediately feel The North Face heritage and experience the brand’s values.”

Retail 108
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Retail Pulse: Zola Opens NYC Store; Kleinfeld Shop ‘Pops Up’ In NJ

PYMNTS

Digitally native retailers are opening stores to bring their virtual experiences into the real world, and Zola is one of the latest merchants to test out the brick-and-mortar waters. The wedding retailer opened a store in New York City’s Flatiron District that is billed as a “one-stop-shop for wedding planning.”.

NJ 129
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Wayfair Debuts An Outlet Store

PYMNTS

After testing out pop-up shops last year, digital furniture retailer Wayfair plans to open the doors to an outlet store in Kentucky. As it stands, Appriss Retail data indicates that merchandise returns have led to $351 billion in lost sales.

Kentucky 116