Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Social Assurance

MARCH 13, 2017

The banking landscape is always changing – adding millennials into the formula can create an unexpected result. Considering recent events, we thought these few take-aways about the millennial approach to life can help banks and credit unions can help go a long way in capturing the marketing spotlight. Swagger is meant to be shared.

Millennials 12

Millennials social media Video Branding 12

PYMNTS

MAY 4, 2017

In the latest webinar series, PYMNTS’ Karen Webster jumped into the findings of the Global Cash Index, gaining a sense of the story behind the numbers in the United States and the Americas in general. As for demographics, Pierce stated that tech use does indeed skew younger, but that millennials do use a hybrid of cash and digital payments.

ATM 192

ATM Millennials United States Study 192

Cisco

MAY 25, 2021

According to Jeff Michaud, IMI Mobile VP Client Strategy, customer expectations have shifted: Shift from business-owned channels to consumer-preferred -> Only 12% of millennials cite telephone as their favorite communication channel.

Strategy 71

Strategy Mobile Study System 71

Social Assurance

MARCH 13, 2017

The banking landscape is always changing – adding millennials into the formula can create an unexpected result. Considering recent events, we thought these few take-aways about working with millennials in banks and credit unions can help go a long way. Your brand is unique – it’s what enables you to stand out from the pack.

Millennials 20

Millennials social media Video Branding 20

The Financial Brand

NOVEMBER 15, 2018

Reach new audiences, connect with Millennials and improve your brand's reputation by tapping your employees’ social networks. The post Employee Advocacy in Banking: Aligning Culture & Content in Social Media Channels appeared first on The Financial Brand.

social media 30

social media Millennials Branding 30

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? But that doesn’t mean this is possible for financial brands.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

AUGUST 27, 2019

This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. Before you check out our tips, don’t forget we’re hosting a webinar tomorrow, August 28 on marketing to Gen Z. They’re reading what you say and what your financial brand stands for.

Marketing 12

Marketing social media Millennials Branding 12

Social Assurance

MARCH 27, 2017

With millennials occupying the majority of the 400 million daily Instagram users, banks and credit unions will want to establish a healthy presence on this channel to secure trust with this valuable demographic. You are able to showcase your brand on a completely different level. Millennials love it. You have a story to share.

Marketing 12

Marketing Millennials social media Branding 12

FICO

JANUARY 19, 2018

If that percentage seems high to you, perhaps it’s because you thought “only millennials” have those kinds of needs. According to Accenture, millennials now number 1.8 And yet, according to The Financial Brand , nearly half (46%) of millennials don’t think their bank markets products that are relevant to their future financial needs.

Analytics 45

Analytics Millennials Retail Data 45

Tech and Finance

JULY 13, 2016

Jim Marous, co-publisher of The Financial Brand, said the J.D. The big banks ranked better across multiple segments, including the coveted millennials, emerging affluents, and minorities. Banks that do a good job with digital and personalization win with millennials, as Ally Financial is showing. Additional Resources.

Regional 28

Regional Mobile Millennials Study 28

Your Full Potential

AUGUST 4, 2016

They participate in webinars and roundtables. Ironically enough, the word LEAD is a great acronym for those things. So let’s go through L.E.A.D. True leaders are always learning. They read voraciously. They attend workshops and conferences. The most effective leaders in the history of the world were all students of knowledge.

Training 28

Training Leadership Conference Management 28

Gonzobanker

DECEMBER 22, 2015

Department Whose Brand Isn’t Improving Award. Diebold seizes the merger moment with fledgling Wincor Nixdorf to change its already well-known brand. Financial Brand Forum. Millennials. A complimentary webinar presenting the highlights of the results. Bank project management offices. Colonel Klink Award.

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Community Bank Apple Community Technology 60