Branding Millennials Online Taxes 
PYMNTS
OCTOBER 13, 2017
It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” There aren’t sales either.
PYMNTS
MAY 10, 2017
posted results Tuesday night that blew past Street estimates, boosted by strength in its card and tax refund-focused business lines. Those tax refund recipients in turn were able to get cash advances, said the executive, all evidence of what Green Dot has termed a synergistic approach to its business. Green Dot Corp.
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PYMNTS
FEBRUARY 21, 2018
Walmart also expanded its buy online/pick up in store capacity, grew its digital payments platform ( Walmart Pay ) and generally re-centered its focus on integrating its massive physical scale with its upgraded eCommerce efforts. That mild miss, Walmart noted, came as the firm pulled forward some investments for tax purposes.
PYMNTS
AUGUST 3, 2018
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.
CB Insights
SEPTEMBER 10, 2019
While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.
PYMNTS
FEBRUARY 11, 2020
For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.
PYMNTS
JULY 26, 2017
Whether those shelves are physical or virtual, it’s still the same brands everywhere you go. Clipping coupons, hunting for generic brands or buying only when products are on sale can net some savings, but these strategies still force consumers to play on the supermarkets’ field. What’s the problem?
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