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Can Millennials Revive Call Center Commerce?

PYMNTS

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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Dormify And The Magic Of Email Marketing To Millennials

PYMNTS

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. ” .

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

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Trust And Speed Light A New Path To Omnichannel Retail

PYMNTS

But as a new webinar from PYMNTS showed, retail success is not exactly some mysterious process; it simply requires close attention to changing consumer trends and new technologies, including those centered around payments. They were born into a world with this technology and access,” Parsons said. Trust Issues.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials.

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How Retailers Are Bundling Up With Experiential Concepts

PYMNTS

“We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase.”. The ultra-high-end spa launched a new retail brand last week called Sway. It is unashamedly aimed at millennials. Then there’s Spavia.

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