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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Consumer-centric Digital Experience in Healthcare

Perficient

And how can marketing build toward it? The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual.

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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.

Video 322
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

(Editor’s Note: This post will be updated when Christina’s video is available). Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Bright Paths Project: Welcome to Stock Market. More About Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Bright Paths Project: Writing Stats App.

Milwaukee 348
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Top UK banks, as seen on TV

BankNXT

What exactly is branding, and why do so many UK banks get it wrong? Duena Blomstrom looks at the good, the bad and the ugly. Top UK banks, as seen on TV on BankNXT.