article thumbnail

How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509
article thumbnail

It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. This includes alternative text, descriptive link text, proper headings, and audio and video transcripts/captions.

UX 531
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
article thumbnail

Consumer-centric Digital Experience in Healthcare

Perficient

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual. Consider loyalty programs or your favorite video game.

article thumbnail

Credit UX: Starter Loans from Self Lender

Fintech Labs Insights

However, the bank now offers a virtually identical product under the brand name CreditStrong and appears to no longer be working with the startup ( note 2 ). To see Self Lender in action, check out its TechCrunch demo in 2014 ( video ) and update ( 2018 ).

UX 12
article thumbnail

Top UK banks, as seen on TV

BankNXT

What exactly is branding, and why do so many UK banks get it wrong? Duena Blomstrom looks at the good, the bad and the ugly. Top UK banks, as seen on TV on BankNXT.