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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Why Misfits Market Thinks Selling Imperfect Produce Is A Perfect Business

PYMNTS

But regardless of how the business works, don’t call the products of Misfits Market ugly. There’s the excess and then there’s the rest of the produce that doesn’t make the cut,” Ramesh, Misfits Market’s founder and CEO, tells PYMNTS CEO Karen Webster. It’s anything that is nonstandard. So we see things that are too small or too large.

Marketing 170
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Philly Mall Owner Sets The Tone For Digital 3.0

PYMNTS

A Philadelphia-based mall owner is taking a proactive approach to the digital shift and back-to-school shopping. PREIT (Philadelphia Real Estate Investment Trust) is curating its first eCommerce offering in what it says is a unique avenue to engage consumers from a multi-retail perspective.

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Data Dive, Forward Backward Edition: The Cashless Tango And Amazon’s Opposite Moves

PYMNTS

That was on display this week in payments and commerce, as cashless jumped forward in Atlanta with a big partnership, only to get the cold shoulder in Philadelphia where it is now banned by law. The city of Philadelphia certainly worried it is …. The Philadelphia measure does have some exceptions.

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Car Subscription Market Set To Grow 71 Percent By 2022

PYMNTS

Beyond BMW and Cadillac , the subscription market is growing as consumers and brands take note: Software vendors, too, are turning to subscriptions, according to the PYMNTS Subscription Commerce Tracker. We see a very big market niche for ready-made meals,” Griesel was quoted as saying to the Rheinische Post newspaper.

Marketing 110
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Delivery Service goPuff Buys West Coast-Based BevMo For $350M

PYMNTS

Philadelphia-based goPuff, which bills itself as a kind of catch-all service for helping customers with various everyday shopping needs, is hoping to use the announcement to enter into the California market, the blog post stated. The $350 million deal is expected to close within 30 days, the Los Angeles Times reported.