Remove Branding Remove Marketing Strategies Remove Security Remove Strategy
article thumbnail

Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
article thumbnail

How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies.

Strategy 295
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A new digital bank needs a new customer service experience

Insights on Business

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Protection (Security). For Bradesco, a large Brazilian bank, NEXT is the answer. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Hyper-connected journey. Payment methods.

article thumbnail

Building a Brand Series: What is a Brand?

Social Assurance

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

article thumbnail

MoneyGram Kameleon Now Available To US Companies

PYMNTS

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. This also provides customers with secure and convenient service anytime, anywhere without the need for a storefront location.

Company 100
article thumbnail

Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Many buyers who have secured financing digitally had a great experience and won’t go back to the old way of doing things — even when COVID-19 is no longer a factor.”. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214
article thumbnail

Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. The abandonment rates for unsecured and secured loan applications were even higher. That’s unacceptable.

Strategy 137