Branding Marketing Strategies Retail social media 
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.
PYMNTS
JANUARY 24, 2017
According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.
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PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.
PYMNTS
NOVEMBER 11, 2016
That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.
PYMNTS
MARCH 16, 2016
The vintage apparel retailer, currently ranked 198 in the IR top 500, is jumping into the bridal fashion game and offering bargains to boot. According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback.
PYMNTS
JULY 15, 2020
They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. Technically, “onda” means wave.
PYMNTS
MARCH 6, 2018
This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”
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