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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Fortunately, most societies today don’t legally bar women from partaking in these tasks, but the ancient history of shutting doors on women seeking greater financial control has left an undeniable gender gap in the world of financial services and a lingering, detrimental attitude that money management is a man’s job. households.

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Open Banking and Ecosystems

Cisco

It is about opening up information to spur innovation of third-party providers to build new, added-value offerings. Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data.

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Weekly Wrap: Banks tackle crisis CX and stand-alone brands

BankInovation

This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.

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Yoga classes and podcast studios: Behind Virgin Money’s community strategy

Bank Innovation

The brand released a new current account for U.K. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […]. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018.

Strategy 243
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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

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How A Digital Makeover Could Be Key To CUs’ Member Acquisition Plans

PYMNTS

Competition for customers — especially millennials — from larger banks and FIs has long required credit unions to keep pace with their more innovative counterparts. This often means providing digital solutions and convenient banking options despite smaller technology and innovation budgets, however.