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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is now the time for AR?

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers.

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

Don’t look now, but retailers and commerce are getting more visual with reality. the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Recently, Verizon announced that it’s partnering with Snap Inc.,

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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

When he first came up with the idea for an eCommerce technology company, Co-founder and CEO Finbarr Taylor was in the process of plowing through this story of medieval Japan. Shogun the company makes the details of running an eCommerce site easy enough for its users to live and profit from despite the deep technology that powers it.

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How DTC Merchants Are Learning To Curate The Digital-First Customer Experience

PYMNTS

She said the biggest and best-in-class brands had been on that path long before the pandemic. But the pandemic-inspired shift to digital commerce has raised consumer expectations for seamless simplicity in multichannel journeys and pressured retailers slower to enter the world of omnichannel to work double-time to catch up. .

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News.

Branding 123