Branding Customer Experience Innovation Strategies Strategy 
Bank Innovation
SEPTEMBER 17, 2019
On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.
Bank Innovation
DECEMBER 16, 2019
The brand released a new current account for U.K. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. Virgin Money is making a play for the mass affluent.
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Perficient
MARCH 8, 2023
The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.
The Financial Brand
NOVEMBER 21, 2021
The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Some maintain CX has fallen in importance in the fintech age. The arguments pro and con provide key insights into banking's future.
PYMNTS
FEBRUARY 23, 2020
To offer expanded services as it pursues a digital innovation strategy of harnessing partnerships to provide an enhanced customer experience, Fifth Third is teaming with Fundation for small business loans. Graziano continued, “This collaboration does exactly that.
BankInovation
JUNE 19, 2020
This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.
Cisco
NOVEMBER 15, 2022
The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It is critical that a financial institution’s ecosystem supports its brand and products. It wasn’t just that Venmo happened but open banking for the digital ecosystem.
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