Remove Branding Remove Comparison Remove Millennials Remove Online
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In processing these signals, we inevitably make comparisons. Next, you need to size up your offerings against rivals and reference brands. ‘Last Best Experience’ and the Expectations Gap.

Meeting 309
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Are Online Resale Sites Rife With Counterfeits?

PYMNTS

Online Resale. Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101
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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

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Brand-New Data: Imminent Vaccine Availability No Magic Bullet Against COVID Fears

PYMNTS

In comparison, nearly a third of millennials and bridge millennials (those born between 1979 and 1988) express the same level of interest in getting vaccinated.”. “Interest is particularly high among older generations, with 46.5 percent of baby boomers and seniors very or extremely likely to get vaccinated,” PYMNTS found. “In

Branding 148
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How Digitally Native Brands Can Grow With Showrooms

PYMNTS

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. Within the store, customers also have access to a selection of accessories.

Branding 119
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Sharing Platforms Fight Fraud, Make Friends

PYMNTS

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. Enter the platforms, complete with algorithms and tools to discover and price-compare any experience or item that can be booked or rented online. Where’s the Trust?

Fraud 130
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Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business

PYMNTS

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.