PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. They sold out within two weeks.

social media 101

social media Branding Case Study Community 101

PYMNTS

FEBRUARY 26, 2016

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

social media 100

social media Retail Marketing Maine 100

Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Campaign: Community Promise Month. listed in alphabetical order). Bank of Ann Arbor. Campaign: Sonic Lunch.

social media 96

social media Community Community Bank Michigan 96

PYMNTS

FEBRUARY 7, 2020

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing.

Los Angeles 141

Los Angeles Community Branding social media 141

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media 32

social media Video Branding Strategy 32

The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.

social media 29

social media Strategy Branding Marketing 29

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

Branding 126

Branding social media Community Bank Marketing 126

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

Community Bank 31

Community Bank Community Marketing Branding 31

PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

The Financial Brand

DECEMBER 5, 2018

Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your town. The post 4 Ways Social Media Can Help Financial Marketers Celebrate Community appeared first on The Financial Brand.

social media 28

social media Community Marketing Branding 28

Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

social media 105

social media Leadership Community Community Bank 105

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform. “The

social media 257

social media Video Branding Online 257

The Financial Brand

JANUARY 22, 2019

The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue. The post Social Media & Social Issues Create Brand Challenges For Financial Marketers appeared first on The Financial Brand.

social media 29

social media Branding Marketing Community 29

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

social media 40

social media Community Bank Marketing Strategies Community 40

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. As a result, the 5.5

Branding 107

Branding social media San Francisco Community 107

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

Bank Innovation

DECEMBER 18, 2018

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Invest in mobility Any millennial will […].

Marketing 170

Marketing Millennials Community Mobile 170

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 72

social media Branding Survey Community 72

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Community Bank 195

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

Community 100

Community social media Video Branding 100

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. Shop Party for the win!” Bridging The In-Person Gap.

Trends 203

Trends Video social media Los Angeles 203

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers.

Resources 70

Resources social media Marketing Tools 70

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. While every community is different, there are a few building blocks that consistently play a prominent role. While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

Community 15

Community Branding social media Strategy 15

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

social media 141

social media Branding Examples Marketing 141

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

social media 150

social media Lending Community Community Bank 150

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

social media 15

social media Community Policies Branding 15

South State Correspondent

NOVEMBER 27, 2022

The French Deposit Defense stops a bank from executing a deposit promotion in a local market. Let’s say Bank A comes out with a 2.00% money market account, which is substantially above the current market average of 25 basis points (current money market promotions HERE ). The French Deposit Management Defense.

Management 195

Management social media Marketing Strategy 195

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119