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Best Banking Books To Create The Modern Banker

South State Correspondent

One common question we field is recommendations of books to improve either bank performance or personal performance. These books span a range of banking topics but emphasize second-order thinking, productivity, building client relationships, and innovation. The book also contains the best appendix that you will ever read.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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Consumer-centric Digital Experience in Healthcare

Perficient

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! And how can marketing build toward it? She books an appointment online. It’s the social media or TurboTax experience. They deal with life-or-death situations.

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Is The Recreation Market Ready For A Payments Makeover?

PYMNTS

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. By some accounts, the recreational activity market is valued at over $250 billion each year. Getting Recreational Programs to Act Like Businesses. In the U.S.,

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Love And Loyalty: David’s Bridal Launches First Rewards Program

PYMNTS

The marketing team at David’s Bridal might like to add to that lyric. Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented.

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Best Monitoring Tools for Personal Brands:

BankNXT

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. In fact, one of our course books is going to be Mark Schaefer’s KNOWN book (and I am thrilled Mark will be doing a guest talk for my class this spring!). Talkwalker.

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LinkedIn: The rolodex of the 21st century

Abrigo

Today, Outlook or Gmail contacts, your phone’s address book and LinkedIn have replaced the reams of paper we once used. Thought leadership. One of the major benefits to using LinkedIn is the ability to publish thought leadership content. You might be wondering how to use all these systems efficiently. Don’t they overlap?