Big Data, Marketing Strategies and Strategy

Big Data and Analytics: Keys to Bank Innovation in Distribution and Marketing

Accenture

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data

Big Data Analytics Data Marketing

12 Success Strategies for the Future of Financial Marketing

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy

Strategy Marketing Digital Banking Branding

Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. The latest developments come from Mastercard.

Data

Data Innovation Big Data Marketing Strategies

Webinars

Live Demo: How to Achieve Reconciliation Zen

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Cybersecurity, Recruiting Tech Lead B2B VC

PYMNTS

MAY 31, 2019

Accounts payable, cloud migration, Big Data and even legal management for startups raising new funding were all targeted among investors. million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy.

Capital

Capital Analytics Big Data Data

As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics

Analytics Data Compliance Tools

FinovateFall Sneak Peek: TransUnion

Fintech Labs Insights

AUGUST 9, 2016

TransUnion’s Prama puts the power of big data and analytics at your fingertips to make better decisions at the speed your business demands. Features: Use on-demand access to 7 years of depersonalized credit data. A look at the companies demoing live to 1,500+ fintech professionals on September 8 & 9, 2016.

Big Data

Big Data Marketing Strategies Strategy Analytics

Data is Powerful, But Not A ‘Silver Bullet’

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience.

Data

Data Big Data Analytics Customer Experience

Achieving Advanced Financial Marketing Maturity

The Financial Brand

MAY 8, 2017

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

Marketing

Marketing Big Data Analytics Data

FinovateFall 2018 Live Blog – Day 2

William Mills

SEPTEMBER 25, 2018

The product is addressing the time-intensive process of gathering background data on muni bonds. ^SR. Trying to be a big-data source for the Muni market. ^DG. This is not your parent’s Muni Market. Currently lots of losses because of failure in the Muni Market. Showing application on bloomberg terminal.

Mobile

Mobile Customer Experience Lending Analytics

Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Trian Fund pushed P&G to re-evaluate its R&D strategy. New CPG business strategies are on the rise.

Branding

Branding Industry Retail Strategy

What Baseball Can Teach Banking About Data and Analytics

The Financial Brand

OCTOBER 24, 2016

Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.

Analytics

Analytics Data Big Data Customer Experience

Banking Must Use Real-Time Insight to Improve Customer Experiences

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience

Customer Experience Branding Data Marketing

3 Resolutions for Digital Banking Success in 2021

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking

Digital Banking Branding Data Big Data

Building an Intelligent Banking Organization

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics

Analytics Branding Data Big Data

Why Data Privacy Could be Banks’ Next Big Competitive Battleground

The Financial Brand

NOVEMBER 17, 2020

Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'. The post Why Data Privacy Could be Banks’ Next Big Competitive Battleground appeared first on The Financial Brand.

Data

Data Compliance Branding Big Data

The State of Customer Data Management in Banking

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data

Data Management Branding Marketing

Digital Banking Transformation Begins With Quality Data

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking

Digital Banking Data Customer Experience Branding

The Rise of the Hybrid Consumer in Banking … And Why It Matters

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding

Branding Marketing Marketing Automation Big Data

People Use Bank Accounts Differently Now: How Marketers Must Adapt

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing

Marketing Branding Cards Data

Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics

Analytics Data Marketing Training

5 Trends Shaping the Future of Financial Marketing Post Pandemic

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends

Trends Marketing Branding Big Data

Most Financial Marketers Failing to Leverage Data and AI

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data

Data Marketing Analytics Digital Banking

7 Advertising & Marketing Trends in Banking for 2021

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends

Trends Marketing Branding social media

What Shiny New Life Insurance Startups Can Learn From My Mistakes

Tech and Finance

JUNE 22, 2016

Want to make a change to your marketing strategy? You’ll need to run those marketing plans by the life insurance carrier or re-insurer who actually owns the risk. In most cases, life insurance startups will need a strategy for working with carriers, reinsurers, and other industry behemoths. In our case: your mortality.

Policies

Policies Regulation Industry Data

Build-Out: Investors And Executives Sound Off On Construction Tech

CB Insights

AUGUST 24, 2017

We define construction tech as startups working on construction design, team collaboration, and project site management, as well as those using drones and big data analytics primarily to transform the traditional mapping and surveying of construction sites. Research Briefing: Construction and Infrastructure.

Industry

Industry Technology California US

Top 5 Digital Banking Transformation Trends Shaping 2020

The Financial Brand

NOVEMBER 20, 2019

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today. The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand.

Digital Banking

Digital Banking Trends Branding Big Data

The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry

CB Insights

FEBRUARY 27, 2018

With more and more data, algorithms will become trend hunters — predicting (and designing) what’s next in ways that have never been possible. The company’s big data platform facilitates capabilities like AI-powered fashion discovery and exact-fit clothing and shoe recommendations. Credit: Pinterest.

Industry

Industry Branding social media Retail

Data and AI Power the Future of Customer Engagement in Financial Services

The Financial Brand

AUGUST 6, 2019

The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand. Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations.

Data

Data Customer Experience Branding System

Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience

Customer Experience Data Branding Big Data

The Psychology of Personalization in Banking

The Financial Brand

AUGUST 15, 2018

To build a strong individual experience, it is important to understand the psychology of personalization. The post The Psychology of Personalization in Banking appeared first on The Financial Brand.

Branding

Branding Big Data Customer Experience Marketing Strategies

3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics

Analytics Branding Data Industry

4 Indisputable Steps To Optimized Customer Engagement

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting

Meeting Branding Data Big Data

Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology

Technology Data Marketing Branding