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Using big data to improve the customer experience

Bobsguide

Enticing new customers and understanding existing ones in order to encourage brand loyalty is essential in every sector, and has arguably never been more important than it is today. Consumers are saturated with marketing when it comes to products and services of all types, and the financial services.

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5 things banks need to do to boost customer experience

NCR

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

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Six Big-Data and AI Trends in Banking for 2022

The Financial Brand

What financial institutions need to know to create the kind of consumer experience that provides a competitive edge. The post Six Big-Data and AI Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Must Use Real-Time Insight to Improve Customer Experiences

The Financial Brand

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

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AI Holds Answers For Retail’s Post-COVID Future

PYMNTS

AI can also help retailers deliver a better customer experience. Early AI adopters like Amazon are experts at this, using data to make on-point recommendations. The 2008 financial downturn brought the need for data to the fore, and retailers were the main contributors to the “Big Data” movement through their transactional data.

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Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone

The Financial Brand

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

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New Study Shows Many Companies Not Meeting Customer Expectations

PYMNTS

Talend, a leader in cloud and big data integration software, announced in a press release the results of an international consumer and IT business survey that reveals a surprising gap between customer expectations and what organizations are actually providing.

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