McDonald’s Big Mac ATM
PYMNTS
JANUARY 31, 2017
But the fast-food giant is playing quick catch-up with its in-store tech, mobile ordering and delivery initiatives — and is doing so by taking a page out of Snapchat’s playbook by blending unattended retail with marketing. Kenmore Square, Boston will activate what it calls a “customized digital Big Mac ATM.” That’s right.
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