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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.

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Should Your Bank Be Giving Gen Z Plastic Cards?

The Financial Brand

This article Should Your Bank Be Giving Gen Z Plastic Cards? appeared first on The Financial Brand. Many don't see the need for a card representing an account they use on their smartphone. But don't ditch cards entirely for Gen Z consumers. This article Should Your Bank Be Giving Gen Z Plastic Cards?

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New credit card partnerships climb, but the composition shifts

Accenture

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

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Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt

The Financial Brand

This article Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt appeared first on The Financial Brand. This article Gen Z Credit Card Use is Outpacing Millennials’, Amid Financial Stress and Ballooning Debt appeared first on The Financial Brand.

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Despite Ruling Against the CFPB, Banks Must Prepare Alternatives to Card Late Fees

The Financial Brand

This article Despite Ruling Against the CFPB, Banks Must Prepare Alternatives to Card Late Fees appeared first on The Financial Brand. This article Despite Ruling Against the CFPB, Banks Must Prepare Alternatives to Card Late Fees appeared first on The Financial Brand.

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Credit Cards Fuel Big Banks’ Loan Growth Amid ‘Normalization’

The Financial Brand

This article Credit Cards Fuel Big Banks’ Loan Growth Amid ‘Normalization’ appeared first on The Financial Brand. Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic.

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