Remove Apple Remove Branding Remove Millennials Remove social media
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Nike, Pepsi Lead The Year Of Direct To Consumer

PYMNTS

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153
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Now Entering The Connected Device Arena: Jim Beam

PYMNTS

And this is not Jim Beam’s first time at bat: In September 2016, it borrowed some thunder from the new Apple Watch with its own Jim Beam Apple Watch , created to promote its Jim Beam Apple line of apple-flavored whiskey. Adding a celebrity to the family is always a good way to catch the millennial demographic’s eye.

Kentucky 108
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A new digital bank needs a new customer service experience

Insights on Business

Next is a digital bank, completely disassociated from the Bradesco brand. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. IBMFintech Twitter.

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Omnichannel No Longer An Option For Retail

PYMNTS

Particularly among younger consumers, the millennial and Gen Z “digital natives,” who, by the numbers, show a much greater affection for the physical store than their boomer parents and Gen X older siblings do. What Every Brand Needs For An Omnichannel Experience. So why aren’t digital natives shopping digitally?

Retail 177
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What The Trendsetters Say About How We Will Pay Next Decade

PYMNTS

Retailers scour social media to find influencers and designer bellwethers to turn trends into sales. In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. consumers shop and pay — today and in the future.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs. billion, and brands are already getting onboard with the technology. In an effort to attract millennials, Zara planned to integrate augmented reality into its store, it was reported in March.