PYMNTS
JULY 22, 2020
2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior. The white paper also aims right at the Digital 3.0 FIT framework advanced by PYMNTS.
PYMNTS
APRIL 30, 2018
China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent.
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PYMNTS
MAY 4, 2020
Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.
Insights on Business
FEBRUARY 13, 2019
Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.
PYMNTS
FEBRUARY 3, 2020
The partnership model certainly is evidence of a key go-to market strategy, as this is the second time in about 11 months that the investment banking giant has sought to leverage another firm’s tech expertise to branch out downstream into tech-driven lending. Like the Apple effort, the Amazon lending partnership would be co-branded.
The Financial Brand
SEPTEMBER 20, 2021
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.
PYMNTS
JUNE 4, 2019
However, shoppers who opt for the a la carte offering can also use Apple Pay, Google Pay or PayPal as payment methods as well. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it. That is, Reed said, “not changing and not switching from your current brand.”
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