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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5 hours per day on social media. Demographically, half of the U.S.

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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
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Stopping Fraudsters From Taking The Travel Industry For An $11B Ride

PYMNTS

The United Kingdom’s RELX , an information and analytics firm, has meanwhile purchased fraud prevention firm Emailage to boost its own anti-fraud efforts. Balancing seamless-but-fraud-free user experiences requires careful effort, however. A surp rising tactic is emerging to thwart such preventative efforts, however.

Industry 225
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. Measure customer sentiment in social media and survey data to gain a deeper awareness of needs, wants and intentions. Maximize personalized upsell and cross-sell opportunities.

Marketing 156
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Instagram’s High-Fashion Fakes Problem

PYMNTS

That is what the latest data from analytics firm Ghost Data strongly indicated, anyway, as its survey of the site has found it is becoming one of the internet’s favorite breeding grounds for the illegal sale of counterfeit fashion items. Instagram has a counterfeit goods problem. million Instagram stories per month. trillion every year.

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The growing interest in digital banks

Insights on Business

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Traditionally, banking was a conservative industry with relatively high barriers to entry.

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Taking banking real-time – what does it mean for customer experience?

NCR

If they have a complaint, for example, they expect to get a response via social media within minutes, while the idea of waiting up to five working days for an application to be processed is completely alien to many. But what does this mean for the banking sector?