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Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

To optimize customer experience (CX), marketers use instead: Hyper-personalization that leverages real-time data, historical data, behavioral data , customer data, machine learning, artificial intelligence, and AI-powered analytics to obtain a 360-degree understanding of the customer across all touchpoints. by Barry Honeycombe.

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Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. has raised $5.6

Analytics 189
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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

But Software-as-a-Service emerged as a hot spot, too, with the largest investment round of the week going to a B2B eCommerce SaaS provider. Cequence plans to use the funding to focus on market expansion and further innovations of its platform, which links businesses with software to safeguard enterprise apps. Contrast Security.

Security 189
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B2B Startups Welcome Another Unicorn With TripActions Funding

PYMNTS

Other notable rounds included a $60 million investment in a logistics software firm, as well as several investments in the alternative small business (SMB) finance space. In another win for Germany, enterprise Software-as-a-Service (SaaS) startup quantilope announced $8 million raised in Series A funding this week.

Software 158
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FICO World 23: Unleashing the Power of FICO Platform

FICO

Enterprise Artificial Intelligence & Machine Learning: Numerous analytics projects fail to deliver intended value due to challenges like data availability, misalignment between data science and business teams, and delayed model deployment. Stephanie has previously held sales executive roles at Apttus, Oracle and RightNow Technologies.

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4 ways to track your bank’s marketing performance

Independent Banker

Here are some tips and advice for tracking your community bank’s marketing performance. Take advantage of free analytics tools. Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’

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Critical Steps to Improving Hyper-Personalization at Scale

FICO

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Lack of trust is creating an internal barrier.