Perficient
AUGUST 28, 2020
It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. This goal will be used to trigger Marketing Automation. Unleashing Marketing Automation.
PYMNTS
JANUARY 30, 2019
Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.
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Perficient
JULY 12, 2022
With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. Integrate and optimize your systems and processes, and use the right tools to enhance productivity.
Perficient
FEBRUARY 24, 2021
Similarly, other applications such as reporting, compensation, analytics, and predictive modeling benefit from ‘golden copy’ data that is stewarded upstream in the client data hub. As with applications, more value can be derived from data lakes with AI tools – and not just for sales teams, but the entire company. Data Analysis.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
Independent Banker
FEBRUARY 28, 2023
based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. A big reason is because those valuable insights are often siloed away in a core system that marketers can’t access. In addition, many marketers don’t have tools for capturing customer information themselves.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. By Katie Kuehner-Hebert.
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