Analytics, Marketing Automation and Strategy

There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience

Customer Experience Strategy Digital Strategies Analytics

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

DECEMBER 2, 2020

Selecting the right martech solutions for your needs – and finding partners to aid in strategy, implementation, integration, and managed services – is critically important to overall success. Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology.

Technology

Technology Marketing Houston Marketing Automation

There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience

Customer Experience Strategy Digital Strategies Analytics

Webinars

Live Demo: How to Achieve Reconciliation Zen

MORE WEBINARS

Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing

Marketing Analytics Analysis Marketing Automation

Data Is Key Across the Sales Enablement Platform

Perficient

FEBRUARY 24, 2021

Similarly, other applications such as reporting, compensation, analytics, and predictive modeling benefit from ‘golden copy’ data that is stewarded upstream in the client data hub. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy. Data Governance.

Data

Data Analysis Tools Management

Market your community bank with first-party data

Independent Banker

FEBRUARY 28, 2023

based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. The South Bend, Ind.-based

Community Bank

Community Bank Community Marketing Data

Are Banks Missing the Mark on Message?

Gonzobanker

JANUARY 29, 2018

I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready.

Analytics

Analytics Resources Strategy Marketing Strategies

Can fintechs enhance your bank’s marketing campaign?

Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. in Rockland, Mass.,

Fintech

Fintech Marketing Community Bank Community

Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. With this partnership, we’re increasing customer loyalty through inventive mobile engagement strategies, which, in turn, allows our clients to gain valuable insight about their customers.”.

System

System Customer Experience Marketing Automation Software

How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

JULY 9, 2021

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

Financial Technology

Financial Technology Technology Software Analytics

How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

JULY 9, 2021

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

Regional

Regional Software Analytics Resources

Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II

FICO

OCTOBER 24, 2018

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. This enables the experts to be more connected to the decision and work together to find the best strategies.

Industry

Industry Analytics Strategy Policies

Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

PYMNTS

FEBRUARY 8, 2017

It also works to solve a problem that many brick-and-mortar restaurants and retailers are currently experiencing in the mobile app space, said Prem Kiran, Fishbowl’s chief strategy officer. Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran.

Mobile

Mobile Google Retail Marketing Automation

Q2 Acquires Gro Solutions: So What?

Gonzobanker

DECEMBER 5, 2018

Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud

Fraud Austin Fintech Lending

William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

William Mills

APRIL 5, 2016

Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.

social media

social media Software Marketing Automation Marketing Strategies

GonzoBanker Awards 2017

Gonzobanker

DECEMBER 19, 2017

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : Marketing Automation.

Conference

Conference Industry Community Bank Community

FinovateSpring 2017 Live Blog – Day 2

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. @infocorpgroup. www.infocorpgroup.com.

San Francisco

San Francisco social media San Jose Customer Experience

The Rise of the Hybrid Consumer in Banking … And Why It Matters

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding

Branding Marketing Marketing Automation Big Data

Community Banking Brief

There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Webinars

Trending Sources

There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Webinars

Acquia Engage 2020 – Enhancements to the Marketing Cloud

Data Is Key Across the Sales Enablement Platform

Market your community bank with first-party data

Are Banks Missing the Mark on Message?

Can fintechs enhance your bank’s marketing campaign?

Revel Systems And Punchh Team Up To Enhance iPad POS

How Financial Technology Partners can Help with Customer Acquisition Campaigns

How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II

Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

Q2 Acquires Gro Solutions: So What?

William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

GonzoBanker Awards 2017

FinovateSpring 2017 Live Blog – Day 2

The Rise of the Hybrid Consumer in Banking … And Why It Matters

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