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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Digital Banking Platforms Might Be Firms' ERP Of The Future

PYMNTS

With more digital banking options emerging on the U.S. market, FinTechs are turning their attention to the business community, whose demands for a better banking experience are growing louder.

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Is Stand-Alone The Future Of Digital Banking?

PYMNTS

As the world goes increasingly digital, banks are struggling to decide how they should package their digital service offerings. Should they fold digital banking services into their existing traditional brick-and-mortar accounts, or spin them off into stand-alone, digital-only entities? Why spin out?

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SMB Funding Embraces The Open Banking Way

PYMNTS

Even so, as this week's exploration of bank-FinTech collaborations and open banking initiatives reveals, opportunities to add new revenue streams, improve product offerings and enhance the end-user experience are too promising to ignore. Poland's mBank Taps Treasury Pricing FinTech.

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HSBC Unveils Cash Flow Management Tool As Pandemic Scrambles Balance Sheets 

PYMNTS

The tool can generate “sophisticated cash forecasts for up to a three-year horizon,” with the ability to do “modeling and scenario testing,” the bank said. In addition, “detailed variance analysis highlights differences between forecasts and actual performance,” according to HSBC.

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Building A Better Bank, One Digital Brick At A Time

PYMNTS

So, it follows that a company looking to build a digital bank would turn to those apps, and others like them, for inspiration. NUMBER26 , a digital banking startup based in Germany, did just that, taking cues from companies that have found success online and in the app store to build a simple and enjoyable user experience.

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Banking with Soul: 7 Requirements to Succeed in the Experience Economy

The Financial Brand

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.