article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

article thumbnail

How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. As a result, the 5.5

Branding 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes. price point.

Branding 100
article thumbnail

DraftKings To Merge With Other Companies, Go Public

PYMNTS

The combination of DraftKings’ leading and trusted brand, deep focus on customer experience and data science expertise and SBTech’s highly innovative and proven technology platform creates a vertically-integrated powerhouse,” Robins said. “I DraftKings was founded in 2011.

Las Vegas 130
article thumbnail

DraftKings To Merge, IPO At A $3.3B Market Value

PYMNTS

The combination of DraftKings’ leading and trusted brand, deep focus on customer experience and data science expertise and SBTech’s highly innovative and proven technology platform creates a vertically-integrated powerhouse,” Robins said. “I DraftKings was founded in 2011.

Las Vegas 130
article thumbnail

Canadian D2C Seller Brings Unique Business Model To Furniture Market

PYMNTS

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141
article thumbnail

Chipotle Hires Taco Bell’s CEO

PYMNTS

After turning Taco Bell into a lifestyle brand and introducing breakfast at the quick service restaurant (QSR), CEO Brian Niccol is heading to Chipotle Mexican Grill. Niccol, who came to Taco Bell in 2011, became CEO in 2015 after holding the position of president. He brought mobile ordering and payments to Taco Bell’s 7,000 U.S.

Branding 108