2008 Branding Marketing Millennials 
PYMNTS
JULY 18, 2016
This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.
CB Insights
MARCH 26, 2019
Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.
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PYMNTS
JANUARY 10, 2018
When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’
CB Insights
SEPTEMBER 10, 2019
While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.
PYMNTS
AUGUST 11, 2017
Following the 2008 recession, most consumers expectedly shied away from making purchases on ultra fancy or expensive items in favor of keeping their financial heads above water. Within these emerging markets, we’ve seen retailers make large bets on luxury. Luxury isn’t what it used to be.
PYMNTS
MARCH 6, 2020
Price reductions from consumers’ favorite brands would solve their issues, but retailers cannot drop prices as low as some might like. Millennials and members of Gen Z are already on board with BNPL. It is not like traditional credit, [and that attracts] customers slightly younger than our core average customer age.”.
PYMNTS
FEBRUARY 16, 2018
Despite retail’s slump, the stock market did well in 2017. Consequently, some of Home Depot’s strength came from the overall strength of the market. billion investment in improvements across the brand. Since it was real estate that had tanked the economy, the market more or less froze solid for all but the well-capitalized.
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