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5 Ways to Enhance Trade Show Attendance through Social Media

William Mills

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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PR Insight: Time To Get Your Social On

William Mills

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

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Get Social with your Institution

Jack Henry

When a close friend moved away for college, I reluctantly joined in December 2006. Seven and a half years later, my daily routine includes checking various social media platforms including Facebook, Instagram, Pinterest, Google+ and LinkedIn. It is safe to say that my opinions on social media have dramatically changed.

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American Eagle’s Evolving Path Forward

PYMNTS

And rounding out that list of retailers rising with the tide last week was American Eagle , home of the namesake fashion brand for teens, tweens and young adults, along with Aerie, its lingerie brand. About 83 of social media commentary on AE is positive, while Aerie clocks in with 68 percent positive mentions.

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Data’s Influence And Contactless Vending, In Style At Fashion Week

PYMNTS

As the 2000s wore on and turned into the 2010s, that larger digital audience of fashion bloggers and social media stars started moving into the tent – and, in some cases, into front row seats alongside those celebrities and fashion editors. The Democratized and Data-Driven World of Fashion.

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Auld Lang Syne and Social Media

Social Assurance

In this social media-driven world, just what is long long ago? What is important for social media marketers is the habits they form. Your brand needs to update photos regularly. Tip: Make sure you address multiple platforms with your social strategy. Twitter launches 2006. Myspace founded August 2003.

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The Kaepernick Controversy And Nike’s High-Risk Strategy

PYMNTS

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.

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