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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media. Get ready, retailers.

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Fat Brain Toys Navigates Pandemic With Agile Business Model

PYMNTS

Traditional paid search is still the lion’s share of its marketing, but it also invests heavily in direct mail, social media and email. Carson said Fat Brain leans into the media that are more quantifiable, but always strive for balance in our marketing mix.

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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

Brady announced on social media that he won’t re-sign with the Pats for the 2020 season after 20 years with the team, although he didn’t say where he’ll play instead. People don’t see the distance between the brand and the person. The strength of the person is the strength of the brand.”.

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Deep Dive: Striking A Balance In Digital ID Security

PYMNTS

billion digital records in the United States were compromised during the first half of 2018 – 291 records every second – with only six social media breaches accounting for more than half of all at-risk data. Experiencing such gains comes with risks, however, as digital IDs have presented new and underexplored avenues for fraud.

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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. million items last year. “[Our

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Good News from Gen Next

Independent Banker

That’s Generation Z, those born between 1995 and 2002. Social media—with privacy, please. You probably guessed that these kids were on social media, but the way they’re participating is somewhat different from millennials, with more sharing and, paradoxically, a greater interest in privacy.

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Community Spark Award 2020 Finalist: York Traditions Bank

Social Assurance

Since the founding of York Traditions Bank in 2002, its Associates have given their time and talent to many nonprofit organizations. It will promote these organizations and their efforts on its website and social media. A tradition of community – that is one of the things York Traditions Bank is built upon.