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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media. Get ready, retailers.

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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. million items last year. “[Our

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Why The Sweet Smell Of Tech Success Can Be Rife With Failure

PYMNTS

Microsoft was incredibly confident in the product, as were many big names in the early 2000s market: Acer, Compaq, Fujitsu and Toshiba all promised to put out versions of the Microsoft Tablet PC by 2002. ” That is not quite how the story turned out. Now if it could just get all of those backorders filled. The Famicom Console.

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Fools Rush In: 37 Of The Worst Corporate M&A Flops

CB Insights

For Google’s part, it kept releasing its own branded phones under the Nexus brand, partnering with Samsung, Asus, and LG to manufacture these devices, and further eroding the value of the Motorola acquisition. When you’re a powerhouse brand, it can be hard to see that the times are changing. 32) in August of 2002.

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The Real Hunger Games: A Battle Royale In The Grocery Aisles

PYMNTS

When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. it is the brand behind Food Lion, Stop & Shop, Hannaford, Giant, Martin’s, bfresh and the grocery delivery service Peapod. In the U.S.,

Branding 101
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The Sharpie’s Indelible Mark On Commerce (And, Well, #SharpieGate)

PYMNTS

The Sharpie has been around since 1964, when it was introduced to the world as a brand name for the permanent marker brought to market by Sanford Ink Company. By the year 2002, there were over 200 million Sharpies on the loose in the United States – enough for approximately every American household to have two.

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