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Fat Brain Toys Navigates Pandemic With Agile Business Model

PYMNTS

Another factor that differentiates Fat Brain from its retail peers is marketing. Traditional paid search is still the lion’s share of its marketing, but it also invests heavily in direct mail, social media and email. Content marketing is also very important to its overall market positioning.

Nebraska 142
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

Brady announced on social media that he won’t re-sign with the Pats for the 2020 season after 20 years with the team, although he didn’t say where he’ll play instead. Harry Poole, vice president at Alexandria, Virginia-based RedPeg Marketing, says Brady “is going after a space no athlete has owned before.

Branding 146
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Deep Dive: Striking A Balance In Digital ID Security

PYMNTS

billion digital records in the United States were compromised during the first half of 2018 – 291 records every second – with only six social media breaches accounting for more than half of all at-risk data. This is an especially popular authentication method in China, where the facial recognition market is expected to reach $9.6

Security 129
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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market.

Data 100
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Good News from Gen Next

Independent Banker

The digital marketing research firm Conversion in Toronto conducted the study. “At Chris Lorence, ICBA’s chief marketing officer. This is not a blip, not something we can ignore,” says Chris Lorence, ICBA’s executive vice president and chief marketing officer. “At That’s Generation Z, those born between 1995 and 2002.

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Why The Sweet Smell Of Tech Success Can Be Rife With Failure

PYMNTS

Microsoft was incredibly confident in the product, as were many big names in the early 2000s market: Acer, Compaq, Fujitsu and Toshiba all promised to put out versions of the Microsoft Tablet PC by 2002. The Famicom did not have an easy entry into the market. ” That is not quite how the story turned out.

Video 152
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Good News from Gen Next

Independent Banker

The digital marketing research firm Conversion in Toronto conducted the study. “At Chris Lorence, ICBA’s chief marketing officer. This is not a blip, not something we can ignore,” says Chris Lorence, ICBA’s executive vice president and chief marketing officer. “At That’s Generation Z, those born between 1995 and 2002.