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ICBA’s Marketing Communications Toolkit

Independent Banker

Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor. Establish a relationship with the media. If you approach the media, identify reporters who cover the area and topics relevant to your needs.

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Inside The FIS Innovation Process With EVP Bruce Lowthers

PYMNTS

Anyone can have a good idea,” Lowthers said; innovation is about what you do with it. We look at our global resources and consumer needs and try to find ways to solve similar problems that they face. PYMNTS: Where do you look for innovative ideas, and why? PYMNTS: What is the most innovative thing you’ve ever done?

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Signalling and SoftBank, SushiSwap’s vampire attack, and why we make Art

Lex Sokolin

We’ve been reading The Case against Education: Why the Education System Is a Waste of Time and Money. The larger your pile, the more concrete the inference that you are so endowed in resource and high quality DNA that wasting time on your pile is something you can afford to do. What does it mean to have a market capitalization?

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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

This all comes while still being slightly defensive and watchful for what will potentially disrupt the plan next (remember the spring of 2020?). Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. Social Media Stories. Facebook Pay.

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Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

This all comes while still being slightly defensive and watchful for what will potentially disrupt the plan next (remember the spring of 2020?). Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. Social Media Stories. Facebook Pay.

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The Secrets of Expert Deposit Pricing Management

South State Correspondent

Almost equally important is the behavior or performance of a bank’s liability base with movement in interest rates. This article is about developing more of those expert-level deposit pricing skills. This is why banks need to think long and hard about moving rates up. A low cost of funds is just part of it.

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On Collusion

Vitalik Buterin

More recently, there has also been growing interest in using token-based incentives to try to encourage quality posts in social media. Articles with a greater quantity of stake upvoting them appear more prominently, and the author of an article gets a reward of KEY tokens roughly proportional to the quantity of KEY upvoting that article.

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