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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

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Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. And when they do spend, consumers will do so online – some of them exclusively. percent said they would do all of their shopping online. percent said they would do all of their shopping online.

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Retail Feels The Wide Impact Of Bridge Millennials

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Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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The Retail Complexities Of Wooing Bridge Millennials

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The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Why Retailers Should Stop Focusing On Millennials

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It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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What Hath Bridge Millennials Wrought To Commerce And Payments?

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The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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Wine For The Win: Consumers Stock Up With Online Retail

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Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. out of 10 on “likelihood to recommend.”. “The

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