Marketing Strategies Online social media Tools 
PYMNTS
OCTOBER 6, 2016
Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.
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Long Lasting Ideas
AUGUST 7, 2014
The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.
PYMNTS
DECEMBER 27, 2017
What does it take to deliver an effective content strategy? Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content.
PopularBank
MAY 15, 2020
Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Also, consider creating special online sales – think “Black Friday” in April.
Long Lasting Ideas
MAY 2, 2014
Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.
Social Assurance
OCTOBER 13, 2021
And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B
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