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Passing The Middle-Market Automation Exam

PYMNTS

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. But in the end, he said, “in the payments business, it doesn’t matter. Maybe not a hard concept, but not so easy.

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

This is especially true when it comes to simplifying the world of payments. 2016 that it would be allowing the 30,000 and growing chatbots to accept payments. As the battle between brick-and-mortar versus eCommerce continues, monetizing chatbots via online payments may be the ultimate way to see success.

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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. ” Sunil Jose, senior vice president and country leader of Salesforce India, said, “Marketing as we know it has completely changed.

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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. IncredibleBank in Wausau, Wis.,

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Chargeback Automation Is An Opportunity For Scale

PYMNTS

Chargehound saw there were automation tools that could help optimize revenue and support retailers as they scaled: Customer relationship management (CRM), email automation, marketing automation, payments, the list goes on. But chargebacks, she said, had been exempt from the automation game.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

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