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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. The article makes specific recommendations to financial institutions considering the use of targeted marketing.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing. The top part of this range seems to be around 10.5%.

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FinovateFall 2018 Live Blog – Day 2

William Mills

SME Lending for the Indian marketplace. Efficiency gains in getting and processing paper records that are used in the lending review process. ^DG. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:15 am MuniRisk.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Instead of thinking about how you can grow customers, the commercial lending team often thinks about increasing loans. This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. Peer lending meets machine learning, with LendingRobot. The algorithm automates the process of identifying, and investing in, the best peer-to-peer lending opportunities.

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