Innovation Marketing Strategies Strategy User Experience 
Bank Innovation
OCTOBER 11, 2019
While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].
Perficient
AUGUST 14, 2023
Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates.
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PYMNTS
JULY 1, 2019
When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. On average, these FIs designate 45.7
PYMNTS
APRIL 4, 2019
News this week from South Korea stated the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks.” Last year saw a boom in brands using VR in this way, including U.K.
PYMNTS
APRIL 3, 2018
Fiserv has been designing its voice-oriented Alexa offerings in tandem with financial institutions – not based on size, but with a focus on serving the needs of FIs of all stripes that want to bring innovation to end users. It’s not online banking, it’s not mobile banking, it’s a digital user experience,” he said.
CB Insights
MARCH 8, 2018
These startups “challenge” the traditional incumbent business model by charging customers transparent low fees, providing faster services, and delivering a better user experience through always-available digital interfaces. But a drawback to this strategy is that it could potentially jeopardize growth.
Fintech Labs Insights
JANUARY 26, 2016
MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. PFM and banking software company MX recruited its first CMO today. MacDonald isn’t the only well-known fintech player MX has recruited.
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