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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

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Ecommerce is Dead, Long Live Digital Commerce

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For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools.

Google 419
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YouTube Continues to Dominate the Video Results in Google

Perficient

First, a little more background information. These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Excess monetization would lead to a poor user experience and an erosion of market share over time. Entertainment.

Video 520
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Supershoppers live up to their name as the holiday season progresses.

Retail 100
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Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

And in turn, that user can find out when they are due and how much money is in a given account, and can even ask Alexa to send a reminder to their cell phone to pay those bills. It’s not online banking, it’s not mobile banking, it’s a digital user experience,” he said.

Mobile 124