Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. To be able to get access to first-party data and use it strategically is probably the next big opportunity for banks,” says Eric Cook, chief digital strategist at digital marketing agency WSI Digital in Prudenville, Mich.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

JULY 23, 2018

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. small businesses find information, guidance and services from a network of more than 240,000 accountants, CPAs, bookkeepers, virtual CFOs and more.

social media 101

social media Marketing Automation Taxes Software 101

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

Perficient

NOVEMBER 2, 2020

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

Marketing 482

Marketing Groups Tools Data 482

Gonzobanker

OCTOBER 13, 2020

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Banks should also review how well their digital platform capabilities compare to others in the market such as NCR, Q2, Alkami, Fiserv, FIS, Jack Henry and Temenos.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers. Be a Gatekeeper.

eBook 41

eBook Marketing Automation Marketing social media 41