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William Mills Agency Releases New White Paper: How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 Ways

William Mills

William Mills Agency , the premier financial public relations and marketing company, today released a white paper describing the influence the digital revolution has had on financial technology public relations. Please download the full white paper: “How is the Evolution from Print to Digital Changing Fintech PR?

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

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How the New Digital Landscape Expanded Fintech Public Relations

William Mills

In our white paper, How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 ways , we further discuss how the rise of digital media has changed our approach to public relations. In fact, here are just two reasons why we believe the new digital landscape is beneficial to Fintech: Need more content?

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Viacom Media Networks. Wharton FinTech , the first student led FinTech initiative, has published two white papers on Millennials’ relationship with banks ( June 2015 and May 2016 ). Banks who capture market share amongst Millennials will be those who develop applications prioritizing the Mobile experience.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what.