Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Perficient

NOVEMBER 30, 2020

So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? Digital transformation is business transformation and the CMO role isn’t the only traditional organizational role being disrupted as business needs and customer expectations evolve. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

PYMNTS

JULY 7, 2020

It wasn’t until the alt-lending boom post-financial crisis that big banks truly began to accelerate their digitization initiatives, and despite significant strides made, Diamond said he doesn’t expect these institutions to emerge from the pandemic with small business loan modernization at the top of their agendas.

Lending 171

Lending Industry Fintech UX 171

Celent Banking

JULY 12, 2016

Mobile banking apps need improvement : It’s likely that many mobile banking apps still aren’t mature enough to ease some of the UX friction and convince a large portion of consumers that they provide sufficient value. Mobile, at least for now, isn’t the end-state.

Mobile 100

Mobile Survey UX Strategy 100

Perficient

FEBRUARY 2, 2021

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast.

Report 496

Report Case Study Leadership Study 496

Perficient

NOVEMBER 6, 2020

Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

FEBRUARY 25, 2021

Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. Perficient: Digital Strategy Experts. They must ensure that their organizations have the empathy, agility and alignment to act.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

NOVEMBER 20, 2020

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discuss: How marketers have already adapted and where they see the most opportunity moving forward. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294