What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. Quibi failed to offer sufficient motivation for people to switch.
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