article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
article thumbnail

Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? Banking is, of course, about more than account balances. It’s not online banking, it’s not mobile banking, it’s a digital user experience,” he said.

Mobile 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increased Digital Banking Interactions Require Greater Personalization

The Financial Brand

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

article thumbnail

Machine Driven Marketing: The Future of Ethical AI and Digital Banking

The Financial Brand

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

article thumbnail

The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

Digital banking startups — or challenger banks — have gained traction over the past few years by bringing retail banking services mobile. Banks in Fintech: what’s ahead in 2018. Join us for data-driven look at how major banks are approaching fintech investments and taking on insurgents.

Retail 78
article thumbnail

Biometrics Of Mass Defense?

PYMNTS

Meanwhile, biometric technology helped Kuwait’s Gulf Bank pick up a pair of trophies at the World Finance Awards last month,where the bank was recognized with the Best Digital Bank and Best Mobile Banking App awards. Who’s winning the account takeover battle?

article thumbnail

D3 Secures $10M For Digital SMB Banking Efforts

PYMNTS

Reports said D3 raised $10 million from West Partners for its digital SME and consumer banking tool, which is extended to existing financial institutions that want to strengthen their digital banking services for SME customers. ” Efforts to keep up with demand, he added, are what attracted investors.

Security 100