Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Insights on Business

FEBRUARY 13, 2019

They use the Bradesco infrastructure, but they operate in parallel. Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

FICO

APRIL 17, 2023

Feedback was analyzed from more than 300 senior decision-makers responsible for personalization of customer experience at banks across North America, Brazil, South Africa, UK and Thailand. All of these are directly hitting banks' financial performance, competitive edge and their ability to deliver good customer experiences.

Survey 52

Survey Customer Experience Analytics Study 52

South State Correspondent

MAY 2, 2022

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. ” The K-factor is the relationship of current customers to newly acquired customers.

social media 195

social media Management Marketing Resources 195

Gonzobanker

JUNE 25, 2021

Over the past year and a half, customers learned that although they may have been mandated to stay at home, they did not have to accept being told how to do their banking. Today’s agents are resolving lengthier and increasingly technical issues, and turnover remains a fact of life in even the very best-run operations.

Customer Experience 95

Customer Experience Fraud Policies Training 95

PYMNTS

JUNE 5, 2020

Open banking provides opportunities such as upgraded customer convenience and customized financial solutions that can help consumers access bank account details, send payments, manage their budgets and more. FinTechs can supplement their customer data by tapping third-party repositories as well. How To Quickly Fight KYC Fraud.

Security 174

Security Fintech Data Fraud 174

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. He explains that his team operates with a data-oriented mentality.

Technology 40

Technology US Customer Experience Marketing 40