Remove Customer Experience Remove Fintech Remove Mobile Remove UX
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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Pursuing BaaS doesn’t have to take focus away from primary customers.

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Why Ownership Matters.

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11 Commandments of Digital Banking: The Customer Journey

FICO

Join me and my guest, analyst Alex Johnson of Cornerstone, as we discuss this concept of digital transformation for the customer journey. . With increased competition from challengers and Fintechs, financial institutions need to approach digital transformation as an opportunity to build something fundamentally new.

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4 Ways to Differentiate Your Banking App and Drive Acquisitions

The Financial Brand

It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand.

UX 31
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Digital Banking Commandment: Respect Your Customers’ Data!

FICO

Financial institutions should view this digital transformation surge as an opportunity to embrace intelligent technology that helps enable exceptional customer experiences and valuable outcomes. Financial institutions have access to a lot of data – from customers themselves, third-party organizations, meta data, and many other sources.

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The 2022 GonzoBanker Awards

Gonzobanker

In 2021, there were more than 120 fintech IPOs in the U.S., 2022 was the year the fintech industry and venture capital firms figured out that banking is harder than everybody thought. Acquisition of the Year: Bank Acquiring a Fintech. Acquisition of the Year: Fintech Acquiring a Bank. Oh, what a mere 12 months can do.

Community 216